PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SEREAL SARAPAN PAGI ENERGEN

Intense competition has led to between companies and the emergence of various similar that compete strictly in showing their existence. This study aims determine effect Brand image Product Quality on Customer Loyalty Energen Breakfast Cereals Study at Surabaya State University. The type research used is quantitative. measurement scale Likert scale. population this were consumers who had bought consumed products. sample was 100 students state universities Surabaya. Primary data obtained directly by distributing questionnaires. Influence test using regression with hypothesis testing t F test. Based results processing it can be concluded image, Trust simultaneously have a significant customer loyalty energen breakfast cereals; partially positive cereals